3 - Promote it! | Promote Your Toolbar |
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Page 3 of 3 PR #1 stands for Public Relations. You have to tell the world about your toolbar, otherwise how will you make money from it? Create your own press release. List all the highlights of your toolbar, its’ advantages and benefits. This is neither the time nor the place to be coy, but too many self-given superlatives could make you lose your credibility. So try to make it an interesting, well written item. There are countless places you could distribute your press release to. These could be magazines, news sites, blogs and forums that discuss your niche, computer columns etc. Even if a small percentage of the media publishes your news, the recognition you get is priceless. Get incoming links easily by link exchange with websites in your niche. Follow this tip and see for yourself how by boosting your Page Rank (that’s PR # 2) you’ll instantly increase your site traffic. It’s quite simple: Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. So my tip is to advertise in Websites and promote their links in return. It’s a win-win solution: You provide them with traffic and they increase your PR and link popularity. The more link exchanges you engage in with other webmasters, the higher page rank you’ll receive. All the outgoing links are from the toolbar. Targeted traffic equals qualified prospects which in turn will equal profits. A targeted campaign in Google Adwords can achieve excellent results. It doesn’t necessarily have to empty your pocket. Go for the lowcost keywords and key phrases that match these search terms. If you build a radio toolbar like I did, choose the names of specific radio stations as your keywords. Usually, you won’t see much competition there... These tips will generate not only increased traffic, but also milestones for building a successful online brand.
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