A successful toolbar depends on a successful niche. Being focused on a specific target market (what marketers refer to as segmentation) is key in making money from your toolbar. Choosing a niche that you’re passionate about is a great way to start the process. I believe it’s crucial to come up with ideas that play to your interests and strengths. This is the most important phase in the process, so put some time and thought into it.

What’s a toolbar niche?
That’s the area you’d like to devote 100% of your efforts toward a segment of a market, instead of the whole market. Choose a toolbar niche that’s perfectly suited to you. Basically, it’s where you’ll be able to succeed and thrive.

Think of your potential users when you look for a niche. A toolbar targeted at “Camel Shepherds in the Sahara Desert” won’t get much downloads, regardless of your efforts to update the useful links. Not even if it could help any camel shepherd, anywhere...